Your perseverance will support those around you. Keep driving through!
This week MTNTOUGH COO Ara Megerdichian brings a very special message, a message about the importance of never quitting regardless of the external circumstances. What we do matters, and what we do has a big impact on those around us...those most important to us. We cannot quit when the world wears us down, because the people we love the most are counting on us!
Many times when we face uncertainty, it is easy for the walls to come down. Over time it saps our strength. It depletes our resolve. Don't let the beat down of your environment bring down the walls of your mental toughness. We must stay focused on the finish line and focused on our "why."
"You don't know when the person on your left or your right is one stroke away from dropping their paddle."
Ara is a retired military officer and Army Ranger. He's led some of the toughest and best soldiers in the world, trained Rangers and paratroopers, and taught physical education at the United States Military Academy. He believes in pushing the limits of physical, mental, and emotional endurance to find the strength to turn walls into hurdles: "Every time you find a ceiling…it becomes your next floor – so break through it, stand up, and get ready to drive further."
MTNTOUGH Fitness Lab located in Bozeman, MT, has established itself as the elite source for improving mental toughness, physical preparation, and performance research for the backcountry hunter, military, and first responder athlete.
They have assembled an impressive team for this task, including Alex Fichtler (Former US Navy SEAL), Ara Megerdichian (US Army Ranger, Lieutenant Colonel and former West Point Instructor), and Jimmy Alsobrook (Mountain Training Legend & National Academy of Sports Medicine Certified Personal Trainer).
Lifelong backcountry hunter and MTNTOUGH’s founder, Dustin Diefenderfer, explains, “ We strive to find out what makes the excellent tick, and what gives them the indomitable, never quit, next ridgeline mentality and strength. We study it, measure it, test it, unpack it and then teach it to others.”