TOUGH SHEEP 2027: Working 0ut & Giving Back
Get ready for an unforgettable experience of grit, sweat, and impact at TOUGH SHEEP 2027 on February 5th. Whether you’re in it for the challenge, the cause, or the chance to win a once-in-a-lifetime hunt, this event unites the backcountry community like no other.Presented with our flagship partner, Wild Sheep Conservation, this is an experience you’ll carry with you long after the dust settles.
Win a Desert sheep hunt in Sonora, Mexico, with Sierra El Alamo valued at $75,000.
The Javier Artee family is proud to continue its longstanding partnership with the Wild Sheep Foundation in restoring free-ranging desert bighorn sheep to their historic range in Sonora.
Established in 2017, Sierra El Alamo encompasses more than 80,000 acres of rugged desert sheep habitat. Located approximately 160 miles south of Tucson, Arizona, 180 miles north of Hermosillo, and 30 miles east of the Sea of Cortez, the ranch has become one of the premier destinations for desert bighorn conservation and hunting.
Thanks to dedicated wildlife management and conservation efforts, the desert bighorn population is healthy, thriving, and continuing to grow. Following a 12-year hunting closure, desert bighorn sheep hunting was successfully reinstated in the area in 2017, marking a significant conservation milestone and helping ensure the long-term sustainability of the herd.
This hunt represents more than an opportunity to pursue one of North America's most sought-after trophies—it is a chance to experience firsthand the conservation success made possible through partnerships between landowners, hunters, and organizations committed to the future of wild sheep.
Friday, February 5, 2027
SHEEP® Show / Reno, NV
Win a sheep hunt! A high-effort, low-ego workout built to mirror a real sheep hunt. Complete it and earn a shot at the ultimate prize.
Quick Hits:
- Limited to 600 participants, 30-person waves
- Pick your favorite brand's wave and unlock exclusive perks throughout the event. Wave sponsors are still being finalized, so additional brands and benefits will continue to be added. Don't worry if your favorite brand joins later—you can switch waves at any time before the event.
- Focus: Completion over competition
- Must be 18 years old to enter
- Win a Sheep Hunt Desert sheep hunt in Sonora, Mexico, with Sierra El Alamo valued at $75,000.
- The winner will be drawn at ~2:00 pm (must be present) on 2/5/27.
- Hunt Dates: 2027-2028 season (December – April)
OUR GOAL
TOUGH SHEEP
The goal of the TOUGH SHEEP workouts is to push athletes beyond their limits while giving back to wild sheep conservation. Over its first two years, the event has raised $122,500 for the Wild Sheep Foundation, helping protect these iconic animals and the wild places they call home.
2026 TOUGHSHEEP RECAP
The 2026 TOUGH SHEEP workout at the Sheep Show in Reno was a powerful showcase of grit, community, and conservation. Hosted by MTNTOUGH and The Wild Sheep Foundation, the event drew 500 participants and raised $72,500 to support wild sheep preservation. One lucky finisher won a Dall sheep hunt with Big Game Backcountry Guides—an unforgettable reward for an unforgettable effort. The workout mirrored the intensity of a true backcountry hunt and highlighted the MTNTOUGH spirit of resilience and purpose. Huge thanks to our wave sponsors and all supporting brands who made this event a success.
WILD SHEEP FOUNDATION
The Wild Sheep Foundation is the Flagship conservation partner of MTNTOUGH.
Together, we are committed to protecting wild sheep populations and preserving wild places for future generations. This partnership reflects a shared commitment to perseverance, resilience, and the stewardship of the land. Through joint initiatives, MTNTOUGH and the Wild Sheep Foundation aim to inspire a community of hunters, athletes, and conservationists.
TOUGH SHEEP is the cornerstone of this partnership—a powerful platform that not only challenges individuals physically and mentally, but also drives real impact for wild sheep conservation.
Newcomers should start with Onramp and Foundation, then progress to daily workouts or Backcountry Hunter series, while seasoned participants can tackle 'The Mountain 2.0' if you use minimal gear or 'Spring Training 2.0' or 'Gym Daily' for those who go to a gym or have a home gym. Incorporating Heavy Pack 20 will specifically enhance ruck preparation, making it a key addition for event success.
