Ten Thousand + MTNTOUGH: Always Ready Collection




Representing shared values, we partnered with Ten Thousand to present "Always Ready," a limited edition collection of training essentials. Founded in Bozeman, Montana, MTNTOUGH has engineered an industry-leading fitness lab and app for serious backcountry hunters, military athletes and the everyday civilian alike. Research and development is at our core. Each day we are testing the edges of human performance in our lab on some of the world's most dedicated. Our team doesn't believe in good enough and neither does Ten Thousand. Cut from the same cloth, our "Always Ready" mantra resonates with their "Better Than Yesterday" mentality. Courageous leadership and a staunch work ethic are guiding principles that lead both of our communities. This release honors those values and stands for those who train hard and seek adventure.

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MTNTOUGH believes that mental toughness is just as important as physical strength and that the strongest muscle in the human body is the one between your ears. With a coaching staff comprised of former Navy SEALs, Army Rangers, and renowned physical trainers—the workouts aren’t easy. The goal is to prepare clients for both the unthinkable and the everyday—to have the mental capacity and physical stamina to self-rescue in an emergency, or grind through a 12-hour workday and still play with the kids after dinner. Ara Megerdichian, MTNTOUGH coach and former U.S. Army officer and Ranger, believes the best way to harden the mind is by reaching and exceeding physical boundaries, by taking challenges once considered impossible and making them attainable and repeatable.